As seen on TechCrunch, BlackArrow.tv raised 20 million Dollars in venture capital from their existing stake holders.
Here is what they do in their own words:
BlackArrow is an independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences.

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